Software and games start with the person using them

Two different purposes.

An internal tool helps someone finish work. A game makes room for play. Looking at the two together, the first thing to establish is what the person using each product wants to do.

Clear scope and expectations.

TimeTracker is for the internal team, while Pool Club is introduced through its publisher’s store listing. Explaining the audience, platform and access helps visitors understand a product before using it.

Look at specific products.

Rather than describing every possibility through broad promises, the CIE collection introduces individual projects with their content, images and publishing details. Visitors can explore the work that interests them and get in touch to learn more.